Seeking to redefine its customer experience and place itself at the forefront of digital technology, South African sports retailer The Cross Trainer has unveiled its new website which incorporates one of the most robust and fastest growing e-commerce platforms globally, Shopify.
“Providing greater peace-of-mind from a site stability perspective, The Cross Trainer believes that Shopify’s approach to third party applications will bring additional functionality to the brand,” says The Cross Trainer CEO, Mark Frame.
Notably, the platform allows for a simpler workflow internally, allowing The Cross Trainer to deliver an accurate and consistent offering online across its channels, with the net effect being a better customer experience. “This means that our shoppers will enjoy an improved and more efficient online shopping experience and an increased product range. Orders over R750 will also qualify for free delivery,” continues Frame.
According to IBM’s 2020 U.S. Retail Index, the COVID-19 pandemic has caused a major shift in consumer behaviour and accelerated digital shopping by roughly five years.
“As consumer buyer behaviour changes, placing greater emphasis on the digital space, we expect the weighting of in-store versus online shopping to continue to shift, and we need to be able to accommodate this change,” says Chief Marketing Officer, Nick K Rheeder. “In relation to our online customer experience, we aim to be simple and intuitive. We believe that the new platform offers mobile users a simpler and faster means of finding the product they want with a smoother checkout experience”.
The Cross Trainer’s approach is focused on providing a seamless customer experience, whether their buyers shop online from a mobile device, a laptop or instore, keeping up with the ever-changing world of commerce. The new site can be found here: www.thecrosstrainer.co.za
